Ferremi is a third generation company, specialized in precision metal processing. With the design of the logo, the consistent image and the catalogue I was willing to represent this tension towards the future and the new technologies which relies on craftmanship wisdom and a history with ancient roots. The logotipe consists in sharp cuts and raw angles and it reports in the letters an anvil-shaped stand which gives solidity and strenght to the brand other than creating a historic bond with the tool that launched the whole process.
Another recurring thought was about the romantic aspect of this type of product. I wanted there to be a sense of romanticism and elegance in the design of the new products because, in the collective imagination and as a historical legacy, I think lampposts convey these feelings, whereas now they have often transformed into cold, technical elements with cooling fins and surfaces that appear to be modeled like racing cars.
Cloche brings a distinctly gentle touch to urban lighting. The design of the large dome arises from the technical need to create internal convective motion to cool the illuminating body. Thus, the resulting head is uniquely and characteristically integrated into the pole. The illuminating surface is recessed a few centimeters inside the dome, allowing for the reduction of glare and light pollution.
